Considering that the Can't Get Knafeh of It bar is only accessible in one nation, other brand names have started to promote their variations in the united kingdom, like Swiss chocolate maker Lindt whose Dubai chocolate is staying marketed for £ten in supermarkets.

Sarah Hamouda’s journey started with a craving all through her next pregnancy. She required a Specific dessert, so she created her personal chocolate bars. These bars quickly turned a success, drawing supporters from all over.

Alani and Hamouda commenced establishing the bar a yr afterwards, managing the enterprise alongside their company Employment.

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The chocolate bar became famous so swiftly that scammers and copyright sweet-makers promptly jumped on the chance to attempt to profit off of it. Whilst exploring the bar made by Take care of, I came across a website that appeared to belong for the chocolatier. Eager to check In the event the bars may be transported to America, I included some to my cart — the site informed me that I required to buy at the least 10 of them to be able to check out — and entered my delivery data.

Father’s knowledge with his daughter in a general public rest room goes viral: ‘No such check here detail as a little gesture’

As with most food items tendencies on the web (see: cucumber male, fluffy Coke and the Olympic Village muffins), once I ultimately observed what’s been dubbed the “viral Dubai chocolate,” it had been everywhere. My feeds were, and even now are, filled with men and women cracking open up that stick of sweetness.

Dubai chocolate was launched underneath the identify "Cannot Get Knafeh of It".[four] Without having a significant marketing and advertising price range, Fix relied on influencers to market the chocolate on social websites, and many influencers filmed them selves striving and examining the chocolate.

Element of the appeal in the chocolate is its exclusivity - you can only buy it using a food items shipping and delivery app, rather then strolling right into a store or grabbing it for the supermarket.

In line with an Original automatic DM from the corporation, the bars are solely offered in Dubai and might only be purchased at two or five p.m. neighborhood time by means of Deliveroo. That’s it.

As well as, we’re eager to grow outside of Dubai, with options to start in Abu Dhabi on Deliveroo. It’s a thrilling time for us, and I'm able to’t look forward to our lovers to working experience what Now we have developing.

It exhibits Vehera hoping the Knafeh bar for the first time - as well as quite a few Other folks produced by the same chocolatier - and is appreciated nearly 7 million times.

It’s been pretty a wild ride considering that we went viral! What begun as just my husband and I inside our kitchen area has quickly developed into a bigger team, which we intend to grow further more. The surge in demand has become both equally exhilarating and overwhelming, Specifically following that viral TikTok online video!